Privacy Policy

Last Updated: January 2026

matthewembury.com ("we," "us," "our," or "Site") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in a variety of ways, including:

• Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or subscribing to our content.
• Technical Data: IP address, browser type, operating system, pages visited, and time spent on the Site.
• Cookies and Tracking Technologies: We use cookies and similar tracking mechanisms to monitor your interactions with our Site.
• Usage Data: Information about how you navigate the Site, clicks, searches, and content preferences.

How We Use Information

We use the information we collect for the following purposes:

• Analysing Site performance and user behaviour through analytics tools.
• Tracking affiliate commissions and referrals to William Hill and partner casinos.
• Improving the functionality, content, and user experience of the Site.
• Sending newsletters, updates, and promotional materials (with your consent).
• Complying with legal obligations and protecting against fraud.

Cookie Policy

Our Site uses cookies to enhance your experience. These include:

• Essential Cookies: Required for basic Site functionality.
• Analytics Cookies: Help us understand how users interact with the Site.
• Affiliate Tracking Cookies: Track referrals to William Hill and partner sites to calculate affiliate commissions.
• Marketing Cookies: Used to deliver targeted content and advertisements.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality.

Third-Party Links

Our Site contains links to third-party websites, including William Hill and other online casinos and affiliate partners. We are not responsible for the privacy practices, terms, or content of these external sites. We encourage you to review their privacy policies before providing any personal information or engaging with their services. Your use of third-party sites is at your own risk and is governed by their respective terms and policies.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You can request we limit how we use your data.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to certain processing activities, including direct marketing.

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Typically:

• Email addresses and contact information are retained for 3 years or until you request deletion.
• Analytics and usage data are retained for 12 months.
• Affiliate tracking data is retained for the duration of our affiliate relationship with third parties, typically 2-3 years.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns regarding our privacy practices, please contact us at:

Email: privacy@matthewembury.com

We will respond to your enquiry within 30 days in accordance with applicable data protection regulations.